Project Definition
Project Name: Cushman & Wakefield Property Valuation & Due Diligence Platform
Role: Lead UX/UI Designer
Tools Used: Figma, Sketch, InVision, UserTesting
The goal was to design a digital platform for Cushman & Wakefield’s real estate professionals to streamline property valuation and due diligence processes. The platform integrates multiple data sources and offers visual tools for location analysis, enabling stakeholders to assess properties efficiently.
The platform assesses the value and conducts thorough examinations of properties before transactions. Integrates data from public records, such as property tax records, ownership history, and previous sales. It also provides visual tools to analyse the property’s location, surrounding amenities, infrastructure, and other geographic factors. Features that allow multiple stakeholders (e.g., real estate agents, lawyers, appraisers) to work together on the same platform. The ability to generate detailed reports tailored to the needs of different users.
Problems and Solutions
The existing tools for property valuation were fragmented and inefficient, often requiring real estate professionals to use multiple platforms. This led to increased manual work, inconsistent reporting, and delayed decision-making. The challenge was to centralise these tasks within one platform, simplifying collaboration and improving the user experience for stakeholders like appraisers, lawyers, and agents.
The Approach
The research identified these main challenges:
- Lack of data integration from public records, property histories, and geographical factors.
- Inefficient workflows when multiple stakeholders needed to collaborate on property evaluations.
- There is a need for flexible reporting capabilities tailored to different user needs.
This guided the creation of a seamless, integrated platform with features designed to enhance collaboration and efficiency.
The design process focused on creating an intuitive platform with easy navigation. Initial wireframes were developed to map out key interactions, and these evolved into high-fidelity prototypes that focused on providing clean, visual tools for evaluating property details and risks.
- Data Integration: Centralised data from public records, ownership history, and sales, making it easily accessible.
- Collaboration Tools: Developed features that allowed multiple stakeholders to work together seamlessly, with shared access to data and reporting.
- Customisable Reports: Users can generate detailed, custom reports based on their specific needs, whether for legal, financial, or property management purposes.
The design adhered to a professional, minimal aesthetic that balanced clarity and functionality. Icons and visual indicators enhanced data interpretation, and colour coding helped differentiate between property risks and values.
We ran multiple usability tests with real estate professionals, appraisers, and legal teams. The feedback helped refine the interface to ensure quick access to essential data and efficient report generation.
Impacts
- Increased Workflow Efficiency: Reduced the time taken for property evaluations by 30%, as users no longer needed to switch between multiple platforms.
- Enhanced Collaboration: Stakeholders reported a 20% improvement in collaboration efficiency.
- Improved Reporting: Custom report generation allowed for faster decision-making, leading to a 25% increase in user satisfaction.
We achieved significant improvements across various areas. Firstly, we enhanced workflow efficiency by reducing the time taken for property evaluations, as users no longer needed to switch between multiple platforms or tools. This resulted in a more streamlined process. Secondly, our efforts led to improvement in collaboration efficiency between internal stakeholders. Lastly, the data visualisation generates significant improvement, allowing for faster decision-making and leading to an increase in process optimisation. Reflecting on this project, it’s clear that integrating multiple data sources into a single platform is crucial.