SUMMARY

Experienced UX Designer with over 16 years of experience creating user-centred web and mobile application designs. Expertise in user research, wireframing, prototyping, design systems, and collaboration with cross-functional teams. Passionate about enhancing user satisfaction and driving business growth through intuitive design solutions. I seek the right position to contribute my skills and grow with a forward-thinking company.

  • Received commendations for innovative design solutions.
  • Designed multiple award-winning products used by 25 million users
  • Certified (NN/g) UX professional, hackathon winner, recognised instructor, mentor and workplace coach.
  • Successfully managed multiple projects simultaneously, delivering on time and within budget.
  • Lead design teams of up to 50 designers.

 

CAREER OBJECTIVE

To secure a UX Designer position at an innovative company where I can leverage my creativity and expertise in user experience to contribute to impactful projects and foster continuous improvement.

KEY SKILLS AND TOOLS

Skills:
  • Proficient in Figma, AxureRP, Miro, OmniGraffle, ProtoPie, Adobe Creative Cloud, …
  • Expertise in user research, usability testing, and A/B testing.
  • Strong understanding of interaction design and information architecture.
  • Solid experience in wireframing and interactive prototyping.
  • Mobile-first, responsive design principles, extensive design system, and GDS experience.
  • Excellent communication and collaboration skills.
Achievements:
  • Received commendations for innovative design solutions.
  • Designed multiple award-winning products used by 25 million users
  • Certified (NN/g) UX professional, hackathon winner, recognised instructor, mentor and workplace coach.
  • Successfully managed multiple projects simultaneously, delivering on time and within budget.
  • Lead design teams of up to 50 designers.

 

PROFESSIONAL WORK EXPERIENCE

Senior Product/UX Designer, UMOOD LTD, Director, London, Feb 2018 – Present

Worked as lead designer or active design team member for top-tier brands like Microsoft, Intel, Siemens, Google, Bayer, Pfizer, Novartis, Novo Nordisk, Johnson & Johnson, Gilead, GSK, Ford, Land Rover, SAP, Bridgestone, Bosch, T-Mobile, Turk Telekom, Nationwide, Lloyd Bank, Department of Transportation and across various sectors such as FinTech, Blockchain, Crypto, Forex, Open Banking, EdTech, Health-Tech, Pharmaceutical, Automotive, and Telecom, leading initiatives for complex digital platforms to enhance user experience and meet commercial and brand standards. The latest projects are the transformation project for a law company, the port agency platform, the cryptocurrency portfolio management platform, and the security data platform for the UK government (SC).

UX Mentor, Career Foundry & ADP-List, Freelance/Volunteering, Aug 2021 – Present

Provided mentorship and career guidance to a global student cohort, conducting regular review sessions to enhance their UX skills and offering constructive feedback and technical advice for professional development.

Senior UX/UI Designer, Inchcape Shipping Services, Freelance, Oct 2023 – June 2024

Worked on the query and dispute management part of a new platform, enhancing user experience and operational processes. Collaborated with various teams to gather user requirements and translate them into straightforward and efficient design solutions. Participated in UX research sessions to ensure user-friendly and efficient interactions and to continually improve the design. Developed detailed wireframes and interactive prototypes to guide the teams, aligning with business objectives and user requirements.

Senior UX/UI Designer, Exinity, Freelance, Sep 2021 – Oct 2023

Played a pivotal role in designing a Forex trading platform, focusing on user personas, journey mapping, and interactive prototypes, and developed a comprehensive design system library to ensure consistency and efficiency across multiple apps and websites.

Senior UX/UI Designer, Department of Transportation (UK), Freelance, Nov 2022 – Apr 2023

Delivered UX/UI consultancy for an internal security assessment application, aligning with Government Design Systems and accessibility standards, and collaborated with stakeholders to align design with business goals.

Senior UX Designer, Tribal Worldwide London, Freelance, Jul 2020 – Dec 2022

Led UX design for pharmaceutical and CMS projects, focusing on information architecture, user-centric design, interactive mock-ups, design systems, and functional specifications, enhancing user engagement and satisfaction.

Senior UX/UI Designer, ISB-Global – SAP Partner, Contract, Jun 2019 – Jan 2020

Led UX/UI design for ERP & CRM platforms, enhancing productivity and profitability, and conducted international workshops to create user flows, wireframes, and prototypes.

Senior UX Designer, WPP, Contract, May 2018 – Jun 2019

Managed user research and UX design in healthcare marketing, creating user-friendly digital solutions and producing UI designs, collaborating with offshore teams for quality deliverables.

Instructor, Faculty of Fine Arts, Visual Comm. Dept., Part-time, Sep 2011 – Jun 2014

Taught multimedia principles, 3D modelling, and animation, focusing on industry-relevant skills.

Head of Design – Product Designer, Sebit Education Co., Permanent, Jan 2006 – Jan 2018

Led design team for e-learning solutions with a global impact on over 15 million users on more than 30 projects while adhering to AA-W3C guidelines and agile methodologies.

EDUCATION

IBM
  • Enterprise Design Thinking Practitioner
Nielsen Norman Group
  • User Experience and Interaction Design Certification
Middle East Technical University
  • MSc in City Planning, Faculty of Architecture, Thesis: An Evaluation of The Smart City Approach
  • BCP in City and Regional Planning, Faculty of Architecture
The Interaction Design Foundation
  • Courses: User Research Methods, Mobile User Experience Design, Web Design for Usability
Inflow – Milton Erickson
  • Certified Workplace Coach

AWARDS

The winner of ‘HackUX, Designing the Future of Messaging & Bots’
– MUXL Hackathon Oracle, Orange, Mobile UX London, April 2018

Best Virtual Learning Solution
– Adaptive Curriculum, 2013 CODiE Award

Award of Excellence
– 2012 Tech & Learning

Best Virtual School Solution
– Adaptive Curriculum, 2012 CODiE Award

Best STEM Solution
– 2012 Ed-Tech Digest

Best Content Award
– Vitamin, 2009 World Communication

Best Online Instructional Solution
– 2009 CODiE Awards

Best Middle School Math & Science Website
– 2009 BESSIE Award

Teachers’ Choice Award
– 2009 Teacher’s Choice Award

Rookie of the Year
– 2008 EdNET Award

Best Middle School Math & Science Website
– 2008 EDDIE Award

Education Newcomer of the Year
– 2008 EDDIE Award

Distinguished Achievement Award
– 2008 Distinguished Achievement Award

Best Solution for Mathematics
– Vitamin Malaysia, 2005 CODiE Award